Scharf is the latest innovation from the German liqueur brand, which recently unveiled a new Coolpack bottle design that was inspired by freezer ice packs. Jägermeister Scharf is available in the on- and off-trade in select European markets now, and will also launch in Latin America at the end of 2019. Sebastian Koenen, project lead in global innovation and design at Mast-Jägermeister, said: “We are loyal to our roots, but as the world’s leading herbal liqueur manufacturer we also want to keep innovating for our consumers with new taste experiences and designs for our products as well as fresh new communications.”
More than an abstract concept, the Jgermeister brand is an attitude we aspire to live every single day. Today, Jgermeister creates the best nights for brand lovers around the world. Find quality adult beverage products to add to your Shopping List or order online for. “Once again, our brand embodies the value of tradition, while also daring to be different and having the courage to rewrite the rules with Jägermeister Scharf.”īottled at 33% abv and made with the same blend of 56 botanicals as the original Jägermeister, Scharf has its “hot headnote” intensified with additional ginger and galangal. The focus is and always has been on community: Curt Mast first made his herbal spirit for his inner circle of hunters. Shop for Jagermeister Coolpack Liqueur (375 mL) at Fred Meyer. Michael Volke, CEO of Mast-Jägermeister, said: “Jägermeister Scharf will enable us to further strengthen our position as the most successful and innovative international shot brand while also highlighting Jägermeister’s one-of-a-kind character.” Jägermeister Scharf, which means ‘hot’ or ‘spicy’ in German, is said to be a “new interpretation” of the classic herbal liqueur bottling with a “more intense ginger flavour”. Jägermeister Scharf has additional ginger and galangal to intensify its “hot headnote” When creating the Coolpack bottle design, we wanted to create something that allowed our Jgermeister fans to enjoy the beloved herbal liqueur on-the-go, no matter the destination, said Jack Carlson, director of innovation at Jagermeister. Jägermeister has extended its range with the launch of a new expression that showcases the “hot and spicy” side of the German herbal liqueur.